Twitter chats offers benefits in the form of being able to able to build your brand’s sociability, engage your audience as well as find a completely new way to connect with your targeted audience.
Since these Twitter chats happens in real time, it’s good to keep a few tips in before conducting one.
So, here are 5 tips to hosting a Twitter chat successfully for your brand:
#1: Preparation is important
Think about who your audience is, and what their questions might be. Winging it will not do. Based on this information, zero in on what the hashtag for the chat should be.
#2: Communicate through other means as well
Keep in touch with the host or participants by other means of communication such as by phone, Skype or even GChat. You can find out what should be posted or retweeted through these other means of communication.
#3: Retweet and post a Twitter chat summary
The more you retweet the tweets posted in a chat, the more you can expect other people to share your Tweets as well. Also, a Twitter chat summary of the tweets can take the conversation beyond the real-time chat and can prove to be very beneficial in promoting your brand.
#4: Promote your Twitter chat well ahead of time
The number of attendees and the questions they ask always indicate the success or failure of a Twitter chat. Make sure you promote your chat several days in advance so as to guarantee its success.
#5: Ensure that things are lively
Nothing can be worse than a dead Twitter chat room. Ensure that the people who are participating know how to use Twitter and are aware of how the conversation flows.