Developing an Effective Strategy For Mobile Campaigns
Mobile is still fairly new, but there are a lot of signs that this market is heating up. Smartphone adoption has been on a steady […]
Business Services
The Power of Day Parting
Day parting is a practice that helps marketers zero in on the times and days where their ads are likely to be most effective. Users […]
Increasing Access in Mobile Advertising
Accessibility in advertising refers to the user’s ability to get where you intend them to be. It includes all aspects of design, from the banner […]
How Ice Cream Makers Work
Ice cream makers designed for domestic purposes make smaller quantities of ice cream as they are meant to be used for a limited amount of […]
Evolution from VAN to EDI
A VAN or value added network can be defined as a network provider hired privately by a company in order to aid and facilitate web […]
Crafting the Most Effective Call to Action for Your Site
A great call to action is part of any successful ad. Nike’s “Just Do It” is perhaps one of the finest examples, challenging and motivating […]
How Your First Banner Advertising Campaign Works
With programmatic ad buying, marketers have the opportunity to reach segments of their target market that were not possible before. This method of media buying […]
CPM, CPA and Other Important Acronyms
This article was written by Ted Dhanik Display advertising can get complicated quickly if you’re a newbie. There are a number of important acronyms that […]
How to Anticipate Consumer Intent on Mobile
Consumers using mobile to shop are highly motivated buyers who usually know what they want. Think about your own cell phone use: glancing at a […]
How EDI Is Changing the World
It doesn’t happen often that a software solution comes around that truly changes the world as we know it. Plenty boast they’ll be able to, […]