With Google Adwords dominating the market, pay-per-click advertising has become the most popular way to advertise anything online. However, there’s a catch – compared to when this form of advertising became popular, ads for certain keywords can cost upto $100 per click, making it less profitable.
Keeping this in mind, another alternative is the advertising space provided on social networks such as Facebook, Twitter and LinkedIn.
With that said, here is how you can advertise on the 3 top social media sites mentioned earlier:
#1: Facebook
By accessing the admin panel of your business’ Facebook page, you can open the Admin Panel so as to select the blue button labeled ‘Ads manager’. All you have to do is decide on a budget, set up your payment method and create the advertisement and you are done.
Also, keep in mind that you have a choice of focusing on local customers if you have a local business or one that is spread across the United States.
#2: Twitter
As for ads in Twitter, you’ll have to find the settings icon at the top right hand corner of your screen and then look for ‘Twitter Ads’. The setup is very simple and self-explanatory but what must be kept in mind is that Twitter offers $1.50 per click at a minimum. The more you bid the more likely it is that you Twitter account will be promoted. As for bids for new followers, the recommended bid for each follower is $2.50.
#3: LinkedIn
If you’ve recently opened a LinkedIn account for your company, it’s likely that LinkedIn would have already sent you an email with free ad credits. Some of the ways by which you can sign up for advertising on LinkedIn is either by following the links sent to you in your email or from your company profile or by clicking the ‘Edit’ button and selecting the option, “Promote this page with LinkedIn Ads”.