With programmatic ad buying, marketers have the opportunity to reach segments of their target market that were not possible before. This method of media buying uses sophisticated auctions to conduct transactions in seconds, ensuring the right ad is paired with the right website every time. If you plan to buy traffic from these ad exchanges, you will need to know how to set up your campaigns. When your display advertising is ready, follow these steps to complete the set up for your first campaign.
Research Keywords
Ad exchanges sell their traffic based on the targets a marketer specifies. Targets can be anything from keywords to interests and location. You should prepare a keyword list that you think best matches your advertising. It’s also helpful to understand your demographic, as you can target groups by anything from income level to home ownership. Before you target everything, try to limit your campaigns to a small number so you can accurately test your results. Too many campaigns makes it difficult to track what is actually working for you.
Acquire Data
Before you deploy your ad, make sure that you have installed some form of tracking on your website. Even tracking clicks or bounces are helpful because these indicate potential interests in your product. Try to narrow everything down. You will find data related to the time of day a user clicks your ad, or which pages are most popular. Use this data to fine tune your banner advertising and serve only landing pages that convert well for you.
Bio: As the CEO and co-founder, Ted Dhanik is responsible for strategic sales and business development for engage:BDR. Ted Dhanik has sold engaging advertising for companies like LowerMyBills.com, and understands the power of direct marketing. To launch your first campaign, contact Ted Dhanik.